“MaBelle” is a French term meaning “My Beauty”. Upholding the brand value of “It’s Diamond. It’s Natural.”, the group has been selling natural diamond jewelleries at affordable price since 1993, following the ISO9001:2015-certified natural diamond inspection process and introducing the GIA Match iD ™ to ensure each of its diamonds is truly natural. Apart from introducing The Leo Diamond and ASHOKA Diamond, the popular international branded diamonds to Asia, MaBelle has also launched the Professional Ear Piercing and Ear Styling Service, as well as Gold Recycling Service, providing customers with a one-stop shopping experience.