Matsumoto Kiyoshi Hong Kong is a related business of the MatsukiyoCocokara & Co. (マツキヨココカラ & カンパニー) group, which has a large store network in Japan and operates more than 3,400 stores. Matsumoto Kiyoshi aims to become "Asia's No. 1 in the field of beauty and health", providing health and beauty service with famous MIJ products to Hong Kong customers.